Sustainable Business Research
Airline passenger seat pitch and seat width has developed into a critical issue facing air transport managers today. Recent research conducted into long haul economy passengers has revealed that seat comfort is now one of the most important criteria for passengers when booking a long distance flight in economy. You are the Manager, Business Development within the Commercial Group of a Low Cost Airline that as been operating successfully in Asia for the past two years. Using the knowledge you have gained in this course, discuss three (3) key management issues that need to be considered to ensure your airline delivers a sustainable and competitive product into the future. Offer three (3) recommendations to address the issues discussed.