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PMGT702 Project Leadership
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PMGT702 Project Leadership
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Course Code: PMGT702
University: Centennial College
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Country: Canada
Question
Purpose and aims
This assignment aims at group learning and comprehension, to realise if students understand how to critically analyse challenges that a project leader may meet while running a project. More importantly, students would discuss how the leader may tackle these challenges and what key points they would recommend for similar incidents in future. This assessment helps student understand how to solve project leadership issues in the form of a working group.
List of projects
In your group, choose ONE of these projects for your group analysis and presentation. Please handout your chosen topic and your team names to your facilitator using this form.
Apple iPhone
The first-generation iPhone was released in the USA in June 2007 (Australia in July 2008), and provided a new concept in smart phones – by integrating into a single device a mobile phone, touch screen, wifi, various sensors, music player plus synchronisation with the existing Apple music and application sales channels. The project to develop the iPhone commenced in 2004 after a request from the Apple CEOSteve Jobs, who gathered a team of 1000 employees to work on the highly confidential “Project Purple”. The project team included Jonathan Ive, the designer behind the iMac and iPod who was highly influential in seeing the initial design form of the IPhone.
Description of assessment
The Senior Leadership of your organisation is interested in embarking on a similar project, and has asked you to identify specific challenges and possible recommendations before starting.
What were the key leadership challenges for this project?
Make sure you target your presentation to an appropriately senior leadership group. Prepare your presentation as a PowerPoint (PPT) presentation, with roughly 5 minutes.Your Slides must include relevant theories with appropriate referencing, where needed. All Slides must also contain notes based on which each student presents. 2-4 references are necessary for this assessment.
Introduction
In launching new projects, the project’s leadership team faces a complex mix of challenges. The leaders need to mobilize and motivate a diverse and multidisciplinary taskforce, streamline working across organizational boundaries, and improve the taskforce’s efficiency to achieve the project’s visualized growth.
Moreover, from the external environment, the team leaders have to face even more complicated and globalized challenging environments. They need to manage numerous government requirements, keep up with the developmental speed of the competitors, and meet the key stakeholder’s expectations about the project (Gentry, Eckert, Stawiski & Zhao, 2016).
The Key Leadership Challenges Experienced in the Project
In launching new projects, the project’s leadership team faces a complex mix of challenges. The leaders need to mobilize and motivate a diverse and multidisciplinary taskforce, streamline working across organizational boundaries, and improve the taskforce’s efficiency to achieve the project’s visualized growth.
Moreover, from the external environment, the team leaders have to face even more complicated and globalized challenging environments. They need to manage numerous government requirements, keep up with the developmental speed of the competitors, and meet the key stakeholder’s expectations about the project (Gentry, Eckert, Stawiski & Zhao, 2016).
The key leadership challenges experienced by Apple’s “Project Purple” leaders included:
1.) Developing Managerial Effectiveness
This challenge affected especially the ability of the leaders in developing the project’s requisite skills. These indispensable skills include thinking strategically, managing time efficiently, prioritizing tasks and critical decision-making (Gentry et al., 2016).
The project’s team had a short time frame of two years to work on the ideation and production phase of the phone and this was extremely hard to accomplish especially when dealing with a new product.
2) Proactively Guiding Change
As a project leader of a newly launched project, it is usually challenging to mobilize, manage, understand, and lead change. Moreover, how the leader deals with the reaction of employees’ to change is instrumental in achieving success (Gentry et al., 2016).
Numerous Apple executive members tried severally to convince Steve Jobs how producing an iPhone would revolutionize the company’s performance and entirely change its fortune. Steve Jobs, however, rejected the idea multiple times until the right time.
3.) Managing Expectations of the Key Stakeholders and Politics
When rolling out a novel project it is difficult for the organization’s leaders to manage the company’s critical relationships, brand image and politics. Additionally, obtaining support from all the managerial divisions is tricky. Getting buy-in from the company’s key stakeholders, and other departments is typically complex.
4.) The challenge of developing and leading a dedicated team.
When rolling out “Project Purple”, Apple’s top leadership had difficulties in building the right team for the project. Moreover, team management of a huge team, more specifically 1000 employees in “Project Purple,” was not an easy task for the organization’s leadership.
Possible Recommendations for a New Project
1.) Before launching a new project, it is crucial to thoroughly experiment with the product until it is completed and ready to be launched.
2.) If an executive is dedicated to transforming their organization by carrying out strategic initiatives, it is imperative for them to push back on half-baked ideas until they are completely mature to be launched as full-blown projects.
3.) To achieve managerial effectiveness for critical resources such as time, it is necessary for the team to commit to a fixed launching date. The pressure created on the team from setting fixed timelines for important project milestones make the team members to focus on the project.
4.) Finally, to achieve success in any new project undertaking, it is mandatory to convene a team of the most talented individuals with undivided dedication(Nieto-Rodriguez, 2016).
Conclusion
Scrutinizing Project Purple through the lens of critical strategic management elements, it is evident that the project was seamlessly executed and indubitably the most successful project in the history of the industry.
For any organization to launch a strategic project as successful as Project Purple, it is imperative for them to follow a similar approach as the one used by Apple.
References
Devine, R. (2012). “Project Purple” and the pre-history of the iPhone. iMore. Retrieved from https://www.imore.com/apple-senior-vice-presidents-phil-schiller-and-scott-forstall-share-brief-pre-history-iphone-and
Gentry, A. W., Eckert, H. R., Stawiski, A.S., & Zhao, S. (2016). The Challenges Leaders Face Around the World More Similar than Different. Retrieved from https://www.ccl.org/wp-content/uploads/2015/04/ChallengesLeadersFace.pdf
Nieto-Rodriguez, A. (2017). Strategic project management. CIO. Retrieved from https://www.cio.com/article/3236171/project-management/is-the-iphone-the-best-project-in-history.html.
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