Free Samples
MHA 626 Strategic Planning And Marketing In Health Care
.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}
MHA 626 Strategic Planning And Marketing In Health Care
0 Download6 Pages / 1,463 Words
Course Code: MHA626
University: Ashford University
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United States
Question:
During the analysis stage. you consider external factors that pose possible threats to or provide opportunities for your organization and compare these factors against your HCO’s internal operation to diagnose its strengths and weaknesses. Many HCOs have found it useful to conduct a SWOT analysis. SWOT is an acronym for strengths. weaknesses, opportunities, and threats. Strengths and weaknesses refer to elements that are internal to the organization; opportunities and threats are external to the organization. An effective SWOT analysis helps the marketing team determine the healthcare organization’s position in a particular market place as well as the positions of its competitors. By analyzing the current market and the deficiencies of the HCO’s competitors, and by assessing the HCO’s internal strengths and weaknesses, the marketing team can reposition the organization to meet and exceed the needs of its customers.
For this assignment, you will conduct a detailed SWOT analysis of your chosen healthcare organization for your Final Project. Discuss your selected organization’s strengths, weaknesses, opportunities, and possible threats. The SWOT analysis should include the following five components: Strengths An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage.
Weaknesses Limitations of an organization to meet the needs of its determined customer base.
Opportunities External conditions that may reveal certain new opportunities regarding profit and growth.
Answer:
Introduction
Mayo Clinic formerly known as the Mayo Clinic Jacksonville operates as a non-profit healthcare organization (HCO) which aims to efficiently provide wide ranging health care facilities as well as programs related to healthcare education, investigation along with other patient care services (Mayoclinic.org, 2018). Mayo clinic is considered as the first and leading non-profit association practice at global level and further employs around 4000 physicians and scientists and further is known as one of the most reputed health care organizations in the United States. The following paper intends to analyze the external forces of the organization by thoroughly evaluating the strengths, weaknesses, opportunities and threat factors determining the growth of the organization.
SWOT Analysis
Strengths
Weaknesses
Ø Provides effective clinical services through research, innovation and education.
Ø Comprises of efficient teams Involved in multidisciplinary inquiry.
Ø Research and Innovation
Ø Emphasis on Quality
Ø Lack of fixed payment system
Ø Lack of diversity synergy while dealing with patients of diverse cultures
Opportunities
Threats
Ø Significant expansion in technical abilities to attain organizational growth.
Ø Mayo Clinic requires highly equipped health care and services to severely critical patients
Ø Use of specialized treatment and services to cater aged patients.
Ø Affiliation with other hospitals to expand its services to reach into new states and develop a larger organization
Ø Tough competition from other prominent health care organizations in the United States
Ø Lack of qualified medical practitioners in USA
Strengths
Mayo clinic comprises broad array of strengths which tends to provide the organization with high competitive advantages in the health care domain (Mayoclinic.org, 2018). The clinic further fundamentally purposes to ensure proper alignment of its operational activities with its mission (Mayoclinic.org, 2018).
The primary mission of the organization lies in developing hope and providing valuable contribution to the welfare and health of the patients by offering efficient health care services through exploration, education and clinical practices (Trastek et al., 2014). Furthermore, Mayo clinic has been observed to invest significantly in the domains of innovation and research in order to enhance the health conditions of its patient base through supreme quality care and services (Chen et al., 2013).
The organization comprises of efficient teams which are involved in multidisciplinary inquiry that has further aided in rapid discoveries of new and improved treatment as well as prevention tools and mechanisms (Mayoclinic.org, 2018).
Mayo further essentially aims to provide comprehensive perspective on the patients’ level of experiences and exhibits a tendency to emphasize on excellence in proficiency, knowledge, expertise along with a wide range of concerned and sympathetic employee base with improved technical competencies.
Mayo clinic has further been recognized for its accomplishment of enhanced quality at lower expenditure (Chen et al., 2013).. As a result, the organization has been observed as an important model that functions to decrease the expenditure rate of patient care in the US while providing supreme level of patient treatment and services.
Weaknesses
The payment system of the Mayo clinic has witnessed certain challenges which have further impacted the enthusiasm and dedication of the staffs engaged with the organization due to the sudden decision of the removal of monetary benefits. This further has influenced the performance and growth of the organization (Nickerson et al., 2014). It has further been noted that fixed payment method utilized by the organization for offering remuneration to the physicians is not based on consumer capacity.
Reports reveal that the affiliated regional medical associations inquiry has revealed that the urgent care centers of involved in Mayo Health System attained the 12thposition in 2013 that is considered to be below average in the US health care sector (Berry & Seltman, 2014).
Furthermore, as Mayo Clinic generally drives people belonging to diverse culture and religious backgrounds in order to work together, the lack of diversity synergy might develop certain conflicting situations within the organization (Mayoclinic.org, 2018).
Opportunities
Developments in healthcare requirements, technical expertise along with health care expenditures tend to create significant areas of avenues to the hospital. As technological developments have significantly compelled several HCOs to proficiently implement latest technical proficiencies to efficiently provide enhanced level of treatment and care to their patients (Mayoclinic.org, 2018). Such technical advancements have facilitated organizations to gain competitive advantages and benefits in order to thrive in the US health care sector.
Mayo Clinic must competently aid these recently emerged medical proficiencies in order to provide it with utmost competitive benefits and further improve its treatment and services (Jaffe, 2015).
A broad domain of patients in various parts of the world essentially requires highly equipped health care and services to severely critical patients.
Furthermore, the persistent growth of aging populace in the United States and its neighboring regions have led to an increase in the implementation of specialized treatment and services and thus develops a propensity for the organization to expand the range of its enhanced care to efficiently serve its customer base (Mayoclinic.org, 2018).
Mayo Clinic being one of the leading health care organizations in the US has exhibited a propensity to emphasize on significant affiliations and associations in order to expand its services to reach into new states and develop a larger organization (Nickerson et al., 2014). In 2013, the organization has been noted to incorporate a Mayo Clinic Care Network which significantly facilitates the organization to associate with other reputed hospitals and further efficiently broaden its scope and objectives (Chen et al., 2013).
Threats
Mayo Clinic in recent times has been encountering immense competition from other prominent health care organizations in the United States
Though the HCO has obtained considerable degree of recognition for its supreme health care services, but tends to encounter critical rivalry which might be influential to the performance and growth of Mayo Clinic (Trastek et al., 2014).
Thus the organization must efficiently implement product and service delineation strategies and approaches in order to sustain its competitive benefits in the US health care sector (Chen et al., 2013). The health care organization must further make investments in technological domain and other approaches which will provide the organization with a competitive edge in order to enhance its organizational efficacy (Jaffe, 2015).
The increasingly transforming health care sector is further regarded as a critical factor or threat for the organization and might further pose impact the Mayo Clinic if effective strategies reveal incompetence in successfully embrace these developments (Trastek et al., 2014).
Therefore from the above micro environment analysis of Mayo Clinic, it can be stated that a differentiation strategy will further provide the organization certain beneficial advantages in the health care sector. The organization must efficiently implement other vital strategies in order to sustain its growth and development within the health care domain. Firstly, the health care organization must execute product and service differentiation approach in order to effectively identify its health care services from the other competitors of US health sector.
Recommendations
Proper segmentation of training, induction, distinctive values and standards will develop resources to the management of diminutive portion of Mayo Clinic’s waste resources required for special treatment and care.
Mayo Clinic must further address ‘role’ focused abilities on actual engagement, well time spent as well as activities. Thus should primarily focus on managerial time spent quality, prevention and safety.
Mayo Clinic must aim to create exceptional patient oriented experience which is regarded as one of the most effective marketing tool implemented in the Health Care sector in order to attain utmost success and growth.
References
Berry, L. L., & Seltman, K. D. (2014, February). The enduring culture of Mayo Clinic. In Mayo Clinic Proceedings (Vol. 89, No. 2, pp. 144-147). Elsevier.
Chen, A. H., Murphy, E. J., & Yee Jr, H. F. (2013). eReferral—a new model for integrated care. New England Journal of Medicine, 368(26), 2450-2453.
Jaffe, S. (2015). Planning for US precision medicine initiative underway. The Lancet, 385(9986), 2448-2449.
Leffler, J. M., Jackson, Y., West, A. E., McCarty, C. A., & Atkins, M. S. (2013). Training in evidence-based practice across the professional continuum. Professional Psychology: Research and Practice, 44(1), 20.
Mayoclinic.org. (2018). Mayo Clinic Healthy Living Program. Retrieved from https://healthyliving.mayoclinic.org/?mc_id=global&utm_source=mayoclinicorgmainnav&utm_medium=l&utm_content=healthylivingprogram&utm_campaign=hlp&geo=national&placementsite=enterprise&cauid=100469
Mayoclinic.org. (2018). The Mayo Clinic Difference – Healthy Living Program. Retrieved from https://healthyliving.mayoclinic.org/the-mayo-clinic-difference.php
Nickerson, T. P., Zielinski, M. D., Jenkins, D. H., & Schiller, H. J. (2014). The Mayo Clinic experience with Morel-Lavallée lesions: establishment of a practice management guideline. Journal of Trauma and Acute Care Surgery, 76(2), 493-497.
Trastek, V. F., Hamilton, N. W., & Niles, E. E. (2014, March). Leadership models in health care a case for servant leadership. In Mayo Clinic Proceedings (Vol. 89, No. 3, pp. 374-381). Elsevier.
Free Membership to World’s Largest Sample Bank
To View this & another 50000+ free samples. Please put
your valid email id.
Yes, alert me for offers and important updates
Submit
Download Sample Now
Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.
UploadUnique Document
DocumentUnder Evaluation
Get Moneyinto Your Wallet
Total 6 pages
PAY 4 USD TO DOWNLOAD
*The content must not be available online or in our existing Database to qualify as
unique.
Cite This Work
To export a reference to this article please select a referencing stye below:
APA
MLA
Harvard
OSCOLA
Vancouver
My Assignment Help. (2021). MHA 626 Strategic Planning And Marketing In Health Care. Retrieved from https://myassignmenthelp.com/free-samples/mha626-strategic-planning-and-marketing-in-health-care/tools-and-mechanisms.html.
“MHA 626 Strategic Planning And Marketing In Health Care.” My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/mha626-strategic-planning-and-marketing-in-health-care/tools-and-mechanisms.html.
My Assignment Help (2021) MHA 626 Strategic Planning And Marketing In Health Care [Online]. Available from: https://myassignmenthelp.com/free-samples/mha626-strategic-planning-and-marketing-in-health-care/tools-and-mechanisms.html[Accessed 18 December 2021].
My Assignment Help. ‘MHA 626 Strategic Planning And Marketing In Health Care’ (My Assignment Help, 2021)
My Assignment Help. MHA 626 Strategic Planning And Marketing In Health Care [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/mha626-strategic-planning-and-marketing-in-health-care/tools-and-mechanisms.html.
×
.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}
×
Thank you for your interest
The respective sample has been mail to your register email id
×
CONGRATS!
$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1
month.
Account created successfully!
We have sent login details on your registered email.
User:
Password:
MyAssignmenthelp.com is one of the noted service providers that deliver essay help. We provide tailored essay assistance to make sure that student gets online essay help exactly in the way they want it to be written. We at MyAssigemnthelp.com have built teams of consultants, who readily attend every query related to help me writing my essay. We provide essay writing help in forms of tips and steps in order o assist students with tough essay assignments.
Latest Healthcare Samples
div#loaddata .card img {max-width: 100%;
}
5N1794 Safety And Health At Work
Download :
0 | Pages :
13
Course Code: 5N1794
University: University College Cork
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Ireland
Answer:
Assignment 1
Answer to question 1
I have conducted a survey at my workplace maned Lady’s Hospice and Care Services to observe the working environment. The aim of the survey is to find if it is a safe, healthy, secured and fulfilling place to work. A visual survey was conducted to locate and record the safety signs in the workplace. The objective of the survey is to observe and list different types of signs, location, their prom…
Read
More
Tags:
Australia Maple Ridge Management Introduction to film studies University of New South Wales Masters in Business Administration
400837 Health And Socio Political Issues In Aged Care
Download :
0 | Pages :
14
Course Code: 400837
University: Western Sydney University
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answers:
Introduction
Palliative care services are designed to improve the life of patient with progressive disease. People receiving palliative care have illness that has no prospect of cure. As per the World Health Organisation, palliative care is a care given to patient suffering from life threatening illness to improve their quality of life by preventing and providing relief from sufferings by early recognition , assessment and trea…
Read
More
Tags:
Australia Minchinbury Management University of New South Wales
PUBH6304 Global Health
Download :
0 | Pages :
8
Course Code: PUBH6304
University: The University Of Newcastle
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Answers:
Human Immunodeficiency Virus Infection and Acquired Immune Deficiency Syndrome (HIV/AIDS) is the spectrum of medical conditions caused due to human immunodeficiency virus (HIV) following which the patient suffers from a series medical complications due to suppression of the immune system of the body. With the progression of the disease, the patient is likely to suffer from a wide range of infections like tuberculosis and other opportu…
Read
More
Tags:
United States Newark Management University of New York Masters in Business Administration
CON 321 Health Related Research
Download :
0 | Pages :
3
Course Code: CON321
University: University Of Southern Maine
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United States
Answer:
Introduction
Leadership in the hospital is the ability to influence the staff toward providing quality health care. Leadership involves influencing human behavior to create a positive working environment (Langlois, 2012). Good leadership enables healthy relationships among staffs in the hospital enhancing quality delivery of health care services. Leadership is responsible to building teams that have trust, respect, support and effecti…
Read
More
BL9412 Public Health
Download :
0 | Pages :
35
Course Code: BL9412
University: University Of The West Of England
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Answer:
Introduction
According to the researchers, it can be said that the management of the health care organizations has become a difficult task nowadays and the reason behind this is the occurrence of various issues in this sector (Hall et al., 2014). Therefore, the administrative employees of the organization should incorporate various revolutionized strategies for enriching the worth of care provided by the hospital to its clients and re…
Read
More
Tags:
Australia Ryde Management Information system strategy University of New South Wales (UNSW) Masters in Business Administration
Next
