MBS664 Strategies For Growth And Excellence

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MBS664 Strategies for Growth and Excellence



1. What is a blue ocean strategy? Explain how and why either Uber or Airbnb could implement a blue ocean strategy to sustain and eventually increase operations and revenue.
2. What is unrelated diversification? What are the advantages and risks associated with unrelated diversification? Should Disney pursue an unrelated diversification strategy? Explain why or why not. How could Disney implement unrelated diversification? If you argue that Disney should not undertake unrelated diversification explain what strategy they should use and why

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