MAN4720 Business Environment and Strategic Management
Relevance to Strategists: A general statement integrating the key elements that we have learned from the case that can be applied to the course material presented in the readings for the sessionKey Points:
1. Major Problem(s): please set the context and include all of the 6Ws, as noted (which, who, what, why, when and where). Significant Factors: incorporate these points into a comprehensive statement(s) – primary and secondary problem. Be careful not to retell the case…focus on the issues, using the why and what to drive the statements and the evidence and effect of the problem.
2. Significant Factors: these are the macro issues derived from your Stakeholders analysis. Note the issue/theme, the impact and how these relate to the central issue. Make sure to carefully assess both the internal and external issues drawn from the SWOT/MOA/Stakeholders…drill down and support your analysis. These factors become the what and why in the central issue.
3. SWOT: I suggest that you conduct a SWOT/MOA/Stakeholders analysis and use the information in the significant factors.
4. Alternative Strategies/Recommendation: taking a 20K foot view what are the various strategies that you may consider. Always consider maintaining the status quo, as well as exiting the market, expanding your global footprint,etc. You noted a pricing strategy. Go further in your analysis. Look also at other strategy opportunities, as well. Once you have done this, the recommendation can be made, which could include one or more alternatives or phasing various steps. These lead into the implementation plan.
-5. Contingency Plan: again, if you have done a comprehensive alternatives analysis, you have set the stage for your contingency plan. See worse case .