Analysis Report: You are required to write a case study on Maybank Berhad. The case study should reflect the critical success/ failure factors based on the following criteria. 1. Tell your short and sweet story (abstract) in maximum – less is more but clarity is the key 2. The catchy title (e.g. innovation sparks movie magic in case of Pixar case study) and brief introduction of the company and its business. 3. A critical analysis of how the mission, vision, values and slogan (if any) of the company contribute towards promoting a culture that leverages innovation 4. Explain the culture of the company in a compelling way and find its link to innovation 5. Explain innovation /product development process of the company 6. Explain company’s innovation strategy/ rules of innovation. 7. Explain company’s risk taking and to what extent it facilitates to innovation. 8. Recommendation (shows analytical, cognitive, creative and research skills (10%) 9. Evidence of secondary research supported by citation within the paper and end of paper reference 10. Reflection The case study should emphasis on how the leadership and organisational culture drive creativity and innovation of the company.