International Business Across Borders
Students are required to research and analyse a multi-national entity of their choice.
In the report, students must address the following themes from topics 5 -9, including:
1. Foreign market entry strategy adopted by the selected MNE
2. Competitive dynamics and market conditions faced by the MNE
3. MNE’s organisational structure, knowledge management and innovation
This is strictly required to be your own original work. Plagiarism will be penalised.
Students are required to apply the theories and knowledge derived from the course
materials, demonstrate critical analysis and provide a considered and comprehensive
evaluation of their selected MNE. Students must use correct in-text citation