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FINM7406 International Financial Management
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FINM7406 International Financial Management
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Course Code: FINM7406
University: The University Of Queensland
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Country: Australia
Question:
Expanding on the global markets, is investing in foreign countries, below example of a luxury Brand, Chanel, investing in Spain.
Please develop the strategy reasons and comment from an International Trade Point of view this decision based on:1. End market topic (population and end consumer point of view).2.Pros and cons of the decision in terms of Design and taxes, considering that Chanel is selling worldwide.3.Is that decision taken, thinking on the EU market or on the Asia Market?, pls explain advantages for both.
Answer:
The world is fast growing into a global village, and so is the financial and business sector. Well established companies keep venturing into new markets around the globe. The primary aim of expanding businesses globally is to increase opportunities for their companies to grow. Globalization has become a necessity for the existing companies as it gives them a competitive advantage. Chanel, a luxury company, is one of the businesses that has similarly transcended across the globe and recently invested in Spain by acquiring the Colomer Leather Group.
This investment strategy acts as a boost to Chanel as it opens a new market in Spain. Colomer leather group is a well-established company in Spain, and this creates a surety to Chanel that they will not only reach more consumers but also lead to higher revenue. The main advantage of Chanel investing is in the design of different products depending on the location and the culture thereof. The company manufactures a product depending on the preference of the country (Rossum, 2017). The disadvantage involved is on heavy taxes imposed on the goods during shipping. Chanel’s investment in Spain is from the fact that the company earned 11 % worth of profit in 2017 compared to 2016 out of the investment in Europe and Asia. Asia as a continent is developing meaning it is an entry market for Chanel (Gonzalez-Rodriguez, 2018). On the other hand, Europe is a ready market, and the company does not have to use capital in the region excessively, hence potential success for the company.
References
Gonzalez-Rodriguez, A. (2018). Chanel buys Spanish leather goods firm Colomer. [online] Fashionunited.com. Available at: https://fashionunited.com/executive/management/chanel-buys-spanish-leather-goods-firm-colomer/2018083123116 [Accessed 3 Oct. 2018].
Rossum, J. (2017). 5 Benefits of International Expansion. [online] Bizjournals.com. Available at: https://www.bizjournals.com/bizjournals/how-to/growth-strategies/2017/12/5-benefits-of-international-expansion.html [Accessed 3 Oct. 2018].
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