BUSN732 Business Communication
You will research one of the companies listed below and compile your findings in a short information report.
● Upload an electronic copy through eCentennial / Assessments / Assignment; the file will automatically be scanned by Turnitin. (A 10%-per-day late penalty will apply.)
● Include an APA title page that states your name, the course code, and your instructor’s name.
● Include correctly formatted in-text citations and a References list.
1. Once your company has been approved by your instructor, research your chosen. Review the company website and search for relevant information, opinion and/or criticism of the company. Consult at least four (4) secondary sources.
2. Using information gleaned from your research, write a four-to six-page information report.
3. Include the following information in your report:
• some details of the company founders and how the concept originated
• information about the company’s products and/or services
• successes and challenges faced by the company
• details on the company’s current position in the market
• prediction of its future potential
• any other information—especially current news–you deem important
4. Use the direct approach method for your report:
Summary: Explain what the report is about and what will be discussed. Preview your discussion and briefly state your research.