Business Demonstration Leadership
Biography Analysis Your task is to choose one (1) of the following case study videos. Some are of only about 15 minutes duration, others are feature length films. It is up to you which one you choose, but rather than going for the shortest video, thin about what interests you, or even choose the person you know the least about. 1) Briefly outline the leader’s history. How did they become a leader? What elements of their upbringing assisted them in becoming a leader? 2) What leadership concepts can be identified in this leader’s story? 3) Assess the leadership behaviour of this individual. You will need to consider such things as how leadership has been demonstrated, what qualities have been displayed by the person involved, what type of leadership is evident and why the person was successful or not. In the case of failed leadership, you should give reasons why the person or her/his leadership failed or at least did not live up to expectations. 4) What aspects of innovation or change are evidenced by this leader? What philosophy did they follow? Did they have a particular strategy? 5) Sum up the key lessons to be learnt from this leader with a short maxim. If you do not know what a maxim is, please consult a dictionary. You may use an existing maxim, but you will need to reference this and explain its relevance up to the word count. BONUS: If you decide to create your own maxim, the word count for this particular question will not apply. Please don’t try to palm off somebody else’s maxim as your own, as this will constitute plagiarism. Students are to conduct an analysis of the biography using their own research and the concepts from the unit. At least one (1) academic reference (so five  in total) should be used in answering the questions. The same reference should not be used for for more than one (1) answer. The short answer questions are to be written in scholarly prose and bullet points are not to be used. In-text referencing and a short reference list is to be included as part of each answer. Note that one (1) reference is the bare minimum, and may not be sufficient for achieving higher than a pass grade in that particular criterion. Students are to use the Harvard referencing style. Page numbers are required for in-text references. If you cannot find the year of publication, the reference is more than likely not acceptable for your university studies. Details are provided on the UC Library website here: http://canberra.libguides.com/referencing/harvard. The biographical analysis is to be 300 words per answer with a tolerance of +/- 10% (so 1,500 words overall +/-10%). The task is not to simply summarise the biography, but to analyse the biography using the concepts taught in this unit. The answers to the questions are to contain a clear argument and the analysis is to be supported by evidence. What is an academic reference? If you are not using journal articles as references, then your work is far below the expected standard. If you are unsure of how to access journal articles, please seek assistance. High quality, academic sources (references) are listed below in order of quality from highest to lowest: 1. Academic journal articles; 2. Academic books, including edited books; 3. Reports from international institutions such as the OECD and World Bank; 4. News media articles; 5. Government websites; and 6. Websites from businesses, industry groups, consumer groups or professional bodies Students must submit their answers via Moodle in the space provided. No other submission means will be accepted. It is the student’s responsibility to back-up their work. It is strongly recommended that students complete their work in a word processor such as Microsoft Word and then paste the answer into Moodle. This will help in keeping a back-up of your work but also for spell checking and general readability. Write in the third person: Students must write in the third person for this assignment. For example, rather than writing ‘In this paper, I will discuss…’, write: ‘This paper will discuss…’. Writing in the third person is a formal writing skill which you must practise while undertaking this unit. If you do not write in the third person for this assignment your work may be heavily penalised. Assessment criteria and additional information: This section is to be read in conjunction with section 6h: Additional Information. Assessment criteria includes the information provided in this unit outline, information provided in lectures, tutorials and/or online discussions, and the additional information provided in this section. Failure to read this unit outline or to attend classes (or, where relevant, participate online) does not constitute grounds for special consideration or review of results.