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BUS5PB Principles Of Business Analytics

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BUS5PB Principles Of Business Analytics

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Course Code: BUS5PB
University: La Trobe University

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Country: Australia

Question:
These three new segments are mainly driven by an increasing awareness and need for preventive healthcare, natural therapies and anti-aging products. The annual global growth rate of all three segments is approximately 4%–8%. A noticeable geographical dominance is observed in different segments, China and Japan are key Nutricosmetic markets accounting for 90% of global sales, while the USA dominates the Nutraceutical category at approx. 45%. 
You have recently joined a start-up analytics consultancy firm as an Insights Specialist. The first task is to analyse the emergence of these industry segments in Australia. An end-user survey has been already conducted and the data available for your perusal. Your manager has not laid out specific expectations, but he has reiterated the need to ‘understand these industry segments, consumers, the potential markets and opportunities’.   
Conduct a critical review of the survey and its outcomes. Suggest improvements to the survey in terms of data coverage and data metrics.  You may refer to external sources of information to justify your evaluation;• Develop two analytics solutions to analyse the dataset using any two of the three software packages covered in the subject. It is recommended to explore insights among data to pinpoint characteristics of each segment, for example, age or gender distribution for product type;     • Based  on  the  insights  obtained  from  analytics  solutions  and  any  external  sources  of  information,recommend effective marketing strategies (market opportunities, targeted customers, channels for campaigns, etc.) for a potential client intending to enter these new industry segments in Australia. 
You  need  to  decide  on  the  number  of  recommendations  with  a  brief  justification  for  your  choice. Recommendations  should  refer  to visualisations  (a combination of diagrams and charts)  from your analytics solutions and external references.
• You are free to make reasonable assumptions and justifications given the educational nature of this case study.
Answer:

ID
State
Income ($)
Gender
Channel
Age Band
Product Type
Monthly  ($)
Form
Confidence Rating
Recommendation Score

1
 Queensland
70,000-90,000
F
Social Media
30-40
Cosmeceuticals
50-100
pills
4
4

2
Tasmania
70,000-90,000
M
Social Media
<30 Cosmeceuticals <50 pills 3 6 3 South Australia 70,000-90,000 F Social Media 40-50 Cosmeceuticals 50-100 beverage 3 2 4  Western Australia < 50,000 F Email 50-60 Nutricosmetics 50-100 pills 2 4 5 South Australia 70,000-90,000 M Social Media <30 Nutricosmetics 50-100 pills 4 8 6 South Australia 70,000-90,000 F Post 60-70 Nutraceuticals >100
pills
3
10

7
 Western Australia
50,000-70,000
F
Email
60-70
Nutraceuticals
>100
pills
4
8

8
 New South Wales
< 50,000 M Email <30 Nutraceuticals <50 food 2 7 9 Tasmania 70,000-90,000 F Post 60-70 Cosmeceuticals 50-100 beverage 1 7 10 Tasmania 50,000-70,000 M Post >70
Cosmeceuticals
50-100
food
1
3

11
Tasmania
70,000-90,000
M
Post
50-60
Nutricosmetics
<50 beverage 4 4 12 South Australia 70,000-90,000 F Post 50-60 Nutraceuticals 50-100 food 4 4 13  Queensland 70,000-90,000 M Post 50-60 Cosmeceuticals <50 food 4 5 14 Victoria 50,000-70,000 F Post >70
Nutraceuticals
50-100
beverage
1
1

15
South Australia
70,000-90,000
F
Email
40-50
Nutricosmetics
50-100
beverage
4
3

16
Victoria
70,000-90,000
M
Email
30-40
Cosmeceuticals
50-100
food
4
7

17
Tasmania
< 50,000 M Post >70
Nutraceuticals
<50 food 3 9 18  Western Australia 70,000-90,000 F Email 50-60 Nutricosmetics >100
pills
2
5

19
 Western Australia
< 50,000 F Email 50-60 Nutraceuticals 50-100 pills 1 4 20 Tasmania 70,000-90,000 F Email 60-70 Cosmeceuticals 50-100 pills 3 10 21 Victoria 50,000-70,000 F Social Media <30 Nutraceuticals 50-100 beverage 5 9 22  Western Australia 50,000-70,000 M Email 50-60 Nutraceuticals 50-100 food 3 3 23 Victoria 70,000-90,000 F Email <30 Nutraceuticals >100
food
4
3

24
 Queensland
70,000-90,000
M
Email
40-50
Nutricosmetics
<50 beverage 5 5 25 Victoria 50,000-70,000 F Email 30-40 Nutricosmetics 50-100 beverage 4 3 26 South Australia 50,000-70,000 M Email <30 Nutricosmetics <50 pills 3 10 27  New South Wales 70,000-90,000 F Email >70
Nutricosmetics
>100
pills
4
8

28
Victoria
50,000-70,000
F
Social Media
<30 Nutraceuticals 50-100 beverage 5 5 29 Tasmania 70,000-90,000 F Email 50-60 Cosmeceuticals 50-100 beverage 2 3 30  Western Australia < 50,000 F Email 50-60 Nutraceuticals 50-100 food 1 2 31  Queensland 50,000-70,000 M Email 40-50 Cosmeceuticals <50 beverage 5 9 32  Queensland 50,000-70,000 F Social Media 30-40 Cosmeceuticals 50-100 beverage 5 8 33  Western Australia > 100,000
F
Post
>70
Nutraceuticals
>100
pills
1
3

34
 Western Australia
50,000-70,000
M
Email
50-60
Nutraceuticals
50-100
beverage
1
2

35
Tasmania
50,000-70,000
F
Email
50-60
Nutricosmetics
50-100
food
2
1

36
 Western Australia
50,000-70,000
F
Email
40-50
Nutraceuticals
50-100
pills
2
4

37
Tasmania
< 50,000 F Social Media 30-40 Nutraceuticals 50-100 beverage 2 10 38 Victoria 50,000-70,000 F Email 30-40 Cosmeceuticals >100
pills
5
10

39
 New South Wales
50,000-70,000
M
Email
40-50
Nutraceuticals
50-100
food
3
5

40
Victoria
70,000-90,000
F
Social Media
<30 Nutraceuticals 50-100 food 4 7 41  Queensland 70,000-90,000 F Email <30 Nutricosmetics 50-100 beverage 4 4 42  New South Wales 50,000-70,000 M Social Media 30-40 Nutraceuticals <50 beverage 4 5 43  New South Wales 70,000-90,000 F Social Media 50-60 Nutricosmetics >100
food
5
7

44
 Queensland
50,000-70,000
M
Social Media
30-40
Cosmeceuticals
50-100
pills
4
1

45
South Australia
50,000-70,000
M
Email
50-60
Nutricosmetics
<50 food 3 1 46  New South Wales 50,000-70,000 M Email <30 Nutraceuticals <50 beverage 4 4 47  Queensland 70,000-90,000 F Email <30 Nutricosmetics 50-100 beverage 5 9 48 Tasmania < 50,000 F Email 30-40 Nutricosmetics 50-100 beverage 5 9 49 Victoria 70,000-90,000 M Email 30-40 Cosmeceuticals >100
food
4
2

50
 Western Australia
70,000-90,000
F
Post
60-70
Nutraceuticals
50-100
beverage
2
5

51
 Queensland
50,000-70,000
F
Email
30-40
Nutricosmetics
50-100
food
4
4

52
 Western Australia
70,000-90,000
F
Social Media
>70
Nutraceuticals
>100
pills
1
5

53
Tasmania
< 50,000 F Social Media 30-40 Nutraceuticals 50-100 food 1 4 54  Queensland < 50,000 F Social Media <30 Cosmeceuticals 50-100 beverage 5 1 55 South Australia 70,000-90,000 F Social Media <30 Nutricosmetics 50-100 beverage 4 5 56  Queensland < 50,000 F Social Media 30-40 Nutricosmetics 50-100 food 4 7 57 Tasmania 70,000-90,000 M Email 40-50 Nutricosmetics <50 pills 1 1 58  New South Wales < 50,000 F Social Media <30 Nutraceuticals 50-100 beverage 2 7 59  Western Australia 70,000-90,000 M Post >70
Nutraceuticals
50-100
food
1
5

60
South Australia
< 50,000 F Social Media <30 Cosmeceuticals 50-100 pills 2 9 61 Tasmania > 100,000
M
Social Media
30-40
Cosmeceuticals
50-100
beverage
4
1

62
 New South Wales
> 100,000
F
Post
60-70
Nutraceuticals
50-100
pills
4
8

63
 Western Australia
70,000-90,000
M
Post
>70
Nutricosmetics
50-100
beverage
2
4

64
 Queensland
> 100,000
M
Social Media
40-50
Cosmeceuticals
<50 beverage 4 6 65  New South Wales < 50,000 M Email 30-40 Nutraceuticals 50-100 beverage 4 2 66 South Australia > 100,000
M
Social Media
<30 Nutricosmetics 50-100 pills 4 2 67 South Australia 50,000-70,000 M Email <30 Nutricosmetics <50 pills 3 10 68 Victoria > 100,000
F
Email
30-40
Cosmeceuticals
<50 beverage 4 8 69  Western Australia 70,000-90,000 M Post 60-70 Nutraceuticals 50-100 pills 1 3 70 Tasmania 70,000-90,000 M Email 30-40 Nutricosmetics <50 pills 1 1 71  Western Australia > 100,000
M
Email
60-70
Nutraceuticals
50-100
food
1
4

72
Tasmania
50,000-70,000
F
Email
>70
Nutraceuticals
50-100
pills
3
7

73
 Queensland
70,000-90,000
M
Social Media
30-40
Nutricosmetics
50-100
beverage
4
4

74
 Queensland
70,000-90,000
F
Social Media
30-40
Cosmeceuticals
50-100
food
5
5

75
 Western Australia
> 100,000
M
Email
>70
Nutraceuticals
50-100
food
3
5

76
 New South Wales
> 100,000
F
Social Media
40-50
Nutraceuticals
50-100
pills
4
9

77
 Western Australia
> 100,000
F
Social Media
50-60
Nutricosmetics
>100
beverage
2
5

78
South Australia
> 100,000
M
Social Media
40-50
Cosmeceuticals
50-100
beverage
4
2

79
South Australia
> 100,000
F
Email
<30 Nutraceuticals 50-100 food 4 4 80  Queensland < 50,000 M Email <30 Cosmeceuticals 50-100 pills 4 4 81  New South Wales < 50,000 F Social Media <30 Nutraceuticals 50-100 beverage 4 8 82  Queensland 70,000-90,000 F Social Media 40-50 Cosmeceuticals <50 beverage 4 7 83 Tasmania 70,000-90,000 M Email 50-60 Nutricosmetics <50 beverage 4 5 84  Western Australia 50,000-70,000 F Email 50-60 Nutricosmetics 50-100 pills 1 6 85  Western Australia 50,000-70,000 M Email >70
Nutraceuticals
<50 beverage 1 2 86 South Australia 70,000-90,000 M Email 50-60 Nutraceuticals 50-100 pills 3 2 87 Victoria 70,000-90,000 M Social Media 30-40 Cosmeceuticals 50-100 food 5 10 88 South Australia 50,000-70,000 M Email 30-40 Nutricosmetics <50 pills 2 7 89 South Australia 70,000-90,000 M Email 40-50 Nutraceuticals 50-100 beverage 3 5 90  New South Wales 70,000-90,000 F Post >70
Nutraceuticals
50-100
pills
5
4

91
Tasmania
70,000-90,000
F
Post
>70
Nutricosmetics
50-100
food
5
9

92
Victoria
70,000-90,000
F
Social Media
<30 Cosmeceuticals 50-100 food 4 7 93 South Australia 70,000-90,000 M Social Media 40-50 Nutraceuticals >100
pills
3
2

94
Victoria
50,000-70,000
F
Email
40-50
Nutricosmetics
50-100
beverage
5
7

95
 Western Australia
> 100,000
F
Post
>70
Nutricosmetics
>100
pills
1
5

96
 New South Wales
> 100,000
F
Email
40-50
Nutraceuticals
50-100
food
4
10

97
 Western Australia
< 50,000 F Social Media 60-70 Nutraceuticals >100
food
3
5

98
South Australia
50,000-70,000
M
Social Media
<30 Nutricosmetics <50 pills 2 8 99  New South Wales 70,000-90,000 M Post >70
Nutraceuticals
50-100
pills
5
4

100
Victoria
70,000-90,000
F
Social Media
<30 Nutraceuticals 50-100 food 5 9 101 Victoria 70,000-90,000 F Social Media <30 Nutricosmetics 50-100 food 5 7 102  New South Wales 70,000-90,000 M Post >70
Nutricosmetics
50-100
pills
4
3

103
 Queensland
< 50,000 F Post 60-70 Nutraceuticals 50-100 beverage 4 10 104  New South Wales < 50,000 F Email 30-40 Nutraceuticals 50-100 food 4 8 105  New South Wales 50,000-70,000 F Social Media <30 Nutraceuticals <50 food 2 7 106  Queensland < 50,000 F Email 40-50 Cosmeceuticals 50-100 food 4 10 107  Western Australia 70,000-90,000 M Post 50-60 Nutricosmetics 50-100 food 1 5 108 Victoria 50,000-70,000 M Social Media <30 Cosmeceuticals 50-100 food 4 3 109  New South Wales < 50,000 M Email 40-50 Nutraceuticals 50-100 food 3 6 110 Tasmania < 50,000 F Email 40-50 Cosmeceuticals 50-100 food 5 8 111  New South Wales 70,000-90,000 F Email 40-50 Cosmeceuticals 50-100 pills 4 1 112  Queensland 50,000-70,000 M Email 40-50 Cosmeceuticals <50 beverage 4 5 113  Western Australia 50,000-70,000 F Email 30-40 Nutricosmetics 50-100 beverage 5 1 114 Victoria 50,000-70,000 M Email 50-60 Nutricosmetics <50 pills 5 4 115  Queensland 50,000-70,000 M Social Media <30 Nutricosmetics 50-100 food 4 3 116 South Australia < 50,000 M Email <30 Cosmeceuticals <50 pills 1 10 117  Queensland 70,000-90,000 F Social Media 30-40 Nutraceuticals 50-100 pills 4 5 118  Western Australia 70,000-90,000 M Social Media 30-40 Nutricosmetics 50-100 pills 3 1 119  New South Wales 70,000-90,000 F Email 50-60 Nutricosmetics >100
food
5
10

120
Tasmania
70,000-90,000
M
Social Media
40-50
Nutraceuticals
50-100
food
1
2

121
South Australia
50,000-70,000
F
Social Media
30-40
Nutricosmetics
<50 pills 3 9 122  Western Australia 70,000-90,000 F Email >70
Nutricosmetics
>100
food
1
5

123
Victoria
50,000-70,000
F
Social Media
30-40
Cosmeceuticals
<50 pills 5 8 124  Western Australia < 50,000 M Social Media 40-50 Nutricosmetics 50-100 food 2 5 125  New South Wales 70,000-90,000 M Post >70
Nutricosmetics
50-100
food
5
3

126
Tasmania
70,000-90,000
M
Email
40-50
Nutricosmetics
<50 food 2 8 127  New South Wales < 50,000 F Social Media 30-40 Nutraceuticals 50-100 beverage 1 8 128  Western Australia 50,000-70,000 M Email 60-70 Cosmeceuticals 50-100 beverage 1 4 129 Tasmania 70,000-90,000 F Social Media 30-40 Nutricosmetics <50 food 1 10 130 Victoria 70,000-90,000 F Email <30 Nutricosmetics 50-100 pills 4 10 131 South Australia 50,000-70,000 F Email 30-40 Cosmeceuticals <50 pills 3 8 132  New South Wales 70,000-90,000 F Social Media 50-60 Nutraceuticals >100
pills
5
2

133
Victoria
50,000-70,000
M
Email
50-60
Cosmeceuticals
<50 pills 2 1 134  Queensland 70,000-90,000 F Social Media <30 Cosmeceuticals 50-100 food 5 1 135 Tasmania 50,000-70,000 F Email 60-70 Nutraceuticals 50-100 pills 4 8 136 Tasmania > 100,000
M
Email
60-70
Nutraceuticals
50-100
beverage
2
2

137
 Queensland
70,000-90,000
M
Social Media
<30 Nutricosmetics 50-100 pills 5 2 138 South Australia 50,000-70,000 M Social Media <30 Cosmeceuticals <50 pills 3 9 139  New South Wales 70,000-90,000 F Email 50-60 Nutricosmetics 50-100 food 4 5 140  Western Australia < 50,000 F Email 40-50 Nutricosmetics 50-100 pills 1 4 141 South Australia > 100,000
M
Post
50-60
Cosmeceuticals
50-100
food
3
3

142
Tasmania
< 50,000 M Post >70
Nutraceuticals
<50 beverage 1 9 143 South Australia < 50,000 F Email 30-40 Nutricosmetics <50 pills 3 10 144  Western Australia 50,000-70,000 M Post 50-60 Nutricosmetics 50-100 food 2 4 145 Victoria < 50,000 M Post >70
Nutraceuticals
<50 beverage 4 7 146 South Australia < 50,000 F Email 30-40 Nutricosmetics <50 pills 2 9 147 South Australia > 100,000
M
Email
30-40
Nutricosmetics
50-100
beverage
4
5

148
Victoria
70,000-90,000
M
Email
<30 Cosmeceuticals <50 food 4 6 149  Western Australia 70,000-90,000 F Post >70
Nutraceuticals
50-100
beverage
2
4

150
Tasmania
50,000-70,000
M
Email
<30 Cosmeceuticals <50 food 1 10 151 Tasmania 70,000-90,000 F Email 30-40 Nutricosmetics <50 beverage 2 10 152  New South Wales 70,000-90,000 M Post >70
Nutricosmetics
50-100
pills
5
1

153
South Australia
70,000-90,000
M
Post
>70
Nutricosmetics
50-100
beverage
3
4

154
 Queensland
70,000-90,000
F
Email
<30 Nutricosmetics 50-100 beverage 5 7 155  Queensland 50,000-70,000 F Social Media <30 Cosmeceuticals <50 beverage 4 8 156 Victoria 50,000-70,000 M Social Media <30 Nutricosmetics 50-100 food 4 10 157 Tasmania > 100,000
M
Post
>70
Nutraceuticals
50-100
pills
1
3

158
South Australia
70,000-90,000
M
Post
>70
Cosmeceuticals
50-100
pills
4
5

159
 Queensland
70,000-90,000
F
Email
30-40
Nutricosmetics
50-100
beverage
4
10

160
Tasmania
< 50,000 F Social Media <30 Nutraceuticals <50 beverage 2 9 161 Tasmania 70,000-90,000 F Post 50-60 Nutraceuticals <50 food 5 3 162 South Australia 70,000-90,000 M Post >70
Nutraceuticals
50-100
beverage
4
3

163
 Queensland
< 50,000 F Social Media <30 Nutricosmetics 50-100 food 4 9 164 Tasmania < 50,000 F Email 30-40 Nutricosmetics 50-100 pills 4 5 165  New South Wales < 50,000 M Email 40-50 Nutraceuticals <50 beverage 4 3 166  New South Wales < 50,000 M Post 40-50 Nutraceuticals <50 beverage 4 5 167 Victoria 50,000-70,000 M Social Media 30-40 Nutricosmetics <50 food 4 5 168  Queensland > 100,000
F
Email
40-50
Cosmeceuticals
50-100
beverage
5
9

169
 New South Wales
50,000-70,000
F
Email
40-50
Nutraceuticals
<50 food 4 2 170  Queensland 70,000-90,000 M Social Media 30-40 Cosmeceuticals 50-100 food 5 1 171  New South Wales 70,000-90,000 M Email 50-60 Cosmeceuticals 50-100 food 5 1 172 South Australia > 100,000
M
Social Media
<30 Cosmeceuticals 50-100 food 3 5 173 Tasmania > 100,000
M
Email
40-50
Nutricosmetics
50-100
beverage
4
5

174
Tasmania
70,000-90,000
M
Email
50-60
Nutraceuticals
<50 food 4 5 175 Victoria 50,000-70,000 M Social Media <30 Cosmeceuticals 50-100 food 5 2 176  Queensland 50,000-70,000 F Social Media 30-40 Cosmeceuticals 50-100 pills 4 4 177 Tasmania > 100,000
M
Email
60-70
Cosmeceuticals
50-100
pills
3
6

178
Victoria
70,000-90,000
F
Email
40-50
Nutraceuticals
<50 food 5 5 179 Victoria 50,000-70,000 F Email <30 Nutricosmetics 50-100 pills 5 10 180 Tasmania 50,000-70,000 M Email <30 Cosmeceuticals <50 pills 4 1 181 Tasmania 50,000-70,000 F Social Media <30 Cosmeceuticals 50-100 pills 2 8 182  Western Australia 70,000-90,000 F Email 50-60 Nutricosmetics 50-100 beverage 1 5 183 Victoria < 50,000 F Post 60-70 Nutricosmetics <50 pills 5 10 184 Victoria 70,000-90,000 F Email 40-50 Cosmeceuticals <50 food 4 10 185  Queensland 70,000-90,000 M Social Media 30-40 Nutricosmetics 50-100 beverage 5 2 186  Western Australia 50,000-70,000 F Post 60-70 Nutricosmetics 50-100 pills 3 5 187 Tasmania 70,000-90,000 M Social Media 30-40 Nutricosmetics 50-100 beverage 4 6 188 Tasmania < 50,000 F Social Media 30-40 Nutraceuticals 50-100 food 2 6 189  Western Australia 70,000-90,000 F Post 50-60 Nutraceuticals 50-100 pills 2 2 190 Victoria 70,000-90,000 F Social Media 30-40 Cosmeceuticals 50-100 food 4 2 191 Tasmania 50,000-70,000 F Post >70
Cosmeceuticals
<50 beverage 4 7 192 South Australia < 50,000 M Social Media <30 Cosmeceuticals <50 pills 2 8 193  Western Australia 70,000-90,000 M Post 60-70 Nutricosmetics 50-100 food 1 3 194  Western Australia 50,000-70,000 M Post 50-60 Nutraceuticals 50-100 pills 2 5 195  Queensland 50,000-70,000 F Social Media <30 Nutricosmetics 50-100 beverage 4 4 196 Tasmania < 50,000 F Social Media 30-40 Nutricosmetics <50 food 4 8 197 Victoria 70,000-90,000 F Social Media <30 Nutricosmetics >100
food
5
7

198
Victoria
< 50,000 F Email >70
Nutricosmetics
>100
pills
5
9

199
South Australia
< 50,000 M Social Media <30 Nutricosmetics <50 food 4 4 200  New South Wales 70,000-90,000 M Post >70
Cosmeceuticals
50-100
food
4
4

201
 Queensland
70,000-90,000
F
Social Media
<30 Nutricosmetics 50-100 pills 4 1 202 Victoria 70,000-90,000 F Post 30-40 Nutricosmetics <50 food 4 6 203  Queensland 70,000-90,000 F Social Media 30-40 Nutricosmetics 50-100 food 5 9 204 Victoria 50,000-70,000 F Social Media <30 Nutricosmetics 50-100 food 5 10 205  Western Australia < 50,000 F Email 50-60 Nutricosmetics 50-100 food 3 2 206  New South Wales < 50,000 F Email 40-50 Nutraceuticals 50-100 beverage 1 2 207  Western Australia < 50,000 F Email 50-60 Nutricosmetics 50-100 food 2 4 208 Tasmania 50,000-70,000 F Email 60-70 Nutraceuticals 50-100 beverage 2 5 209  Queensland 50,000-70,000 M Email 40-50 Nutricosmetics 50-100 beverage 4 5 210 Tasmania 70,000-90,000 M Email 50-60 Nutricosmetics <50 pills 4 3 211 Tasmania < 50,000 F Post 40-50 Nutraceuticals 50-100 pills 4 8 212  Queensland 50,000-70,000 M Social Media <30 Nutricosmetics 50-100 beverage 4 3 213  Western Australia 70,000-90,000 M Email 50-60 Nutraceuticals 50-100 food 3 3 214 Victoria 70,000-90,000 F Social Media 30-40 Nutricosmetics >100
beverage
4
10

215
 Western Australia
50,000-70,000
F
Post
40-50
Nutricosmetics
50-100
pills
1
5

216
 Queensland
< 50,000 M Social Media 30-40 Cosmeceuticals 50-100 food 4 2 217  Queensland 70,000-90,000 F Social Media 30-40 Cosmeceuticals 50-100 beverage 4 10 218  Western Australia 70,000-90,000 M Social Media 60-70 Nutraceuticals >100
food
2
2

219
Tasmania
> 100,000
M
Social Media
30-40
Cosmeceuticals
<50 beverage 1 9 220  Western Australia < 50,000 F Post 50-60 Nutricosmetics 50-100 pills 3 5 221  Western Australia > 100,000
M
Post
60-70
Nutraceuticals
<50 food 3 1 222 Victoria 70,000-90,000 F Post 40-50 Nutraceuticals 50-100 beverage 4 9 223 Victoria 70,000-90,000 F Social Media <30 Nutricosmetics <50 beverage 5 7 224 Tasmania 70,000-90,000 M Post >70
Nutricosmetics
<50 beverage 1 7 225 South Australia 50,000-70,000 M Post <30 Cosmeceuticals <50 pills 2 8 226 South Australia 70,000-90,000 M Social Media 30-40 Nutraceuticals 50-100 beverage 4 3 227 South Australia 50,000-70,000 F Social Media 30-40 Nutricosmetics <50 pills 2 9 228  Western Australia 50,000-70,000 F Post 60-70 Nutraceuticals 50-100 food 2 6 229 Victoria 70,000-90,000 M Social Media <30 Nutricosmetics <50 beverage 4 5 230 Victoria < 50,000 F Social Media 30-40 Nutraceuticals <50 beverage 4 10 231  Western Australia 50,000-70,000 M Post 40-50 Nutricosmetics >100
pills
3
2

232
 New South Wales
50,000-70,000
F
Post
30-40
Nutraceuticals
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Nutricosmetics
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Nutraceuticals
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247
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70,000-90,000
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Nutraceuticals
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Tasmania
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10

249
Tasmania
50,000-70,000
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50-100
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2

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South Australia
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8

253
South Australia
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<30 Nutricosmetics <50 pills 3 10 254  New South Wales 50,000-70,000 M Social Media <30 Nutraceuticals 50-100 beverage 4 2 255 Victoria < 50,000 F Social Media 30-40 Nutraceuticals 50-100 food 4 9 256  Queensland 70,000-90,000 M Social Media <30 Nutricosmetics 50-100 pills 4 1 257  Queensland > 100,000
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Post
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Tasmania
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South Australia
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Nutricosmetics
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2
5

302
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304
South Australia
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Tasmania
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324
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4
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50-100
pills
5
3

334
South Australia
70,000-90,000
F
Social Media
40-50
Nutricosmetics
>100
beverage
1
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335
Tasmania
70,000-90,000
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Cosmeceuticals
50-100
beverage
1
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336
 Queensland
50,000-70,000
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Cosmeceuticals
50-100
beverage
4
4

337
 Western Australia
70,000-90,000
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50-100
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338
South Australia
70,000-90,000
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50-100
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5

339
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341
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342
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Victoria
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359
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> 100,000
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60-70
Nutraceuticals
50-100
food
3
4

360
 New South Wales
> 100,000
M
Post
>70
Nutraceuticals
50-100
food
2
4

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