BUS354 Customer Relationship Management

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BUS354 Customer Relationship Management

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Question 1(a)Select a financial institution (Banks or Insurers) of which you are a customer. Draft the background of this enterprise including your profile as its target customer.(b)To increase the value of their customer bases, enterprises are engaged in Get, Keep and Grow activities. These form the root of its Customer Relationship Management. Appraisehow the financial institution of your choice is undertaking these three broad types of activities. These should be supported with specific examples of its current business activities(c)Discussthe three (3)broad activities that your chosen financial institution must engage in as a trusted agent of its customers.

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