BMRK433 International Marketing Management

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BMRK433 International Marketing Management

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Description of the requirements: 1. You need to use regular term paper format (include: Title Page, Executive Summary, Body, Conclusion, and References). 2. Length: ~5 pages EXCLUDING title page and references. 3. Stick to bullet points for all the points you make. CEOs of real companies do not want to read extremely long assessments. Learn to make your statements very dense on information. Scenario: You need to evaluate the following: • Choose a company that specializes in green/environmentally friendly technology based in BC. You are the International Marketing Manager for this company (not an American company operating in Canada, but a company founded and based in Canada). • You must describe the types of products or services the company sells and give a brief background on the company (NO MORE THAN ABOUT 100 WORDS). • Assume that the company is interested in broadening its opportunities in a foreign country. You must make a decision as to what country to expand into and outline why you chose that country based on the concepts learned in class. • You must choose what strategies to utilize for that expansion and how you will generate increased revenue, and you must outline WHY you chose those strategies, based on the concepts learned in class and in the textbook

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