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BG007 : Project Management : Grand Opening Event
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BG007 : Project Management : Grand Opening Event
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Course Code: BG007
University: The Open University
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: United Kingdom
Question:
This is the first of three assignments which, as a whole, will cover all aspects of the project life cycle relevant to your selected project.You have been selected to be the Project Manager (for a project of your choice ( Grand Opening event of a remodeled mall ) ). The project that you decide to use should meet the key criteria of a project, such as
(a) having a beginning and an end;
(b) results in something being delivered to someone;
(c) requires a series of activities that must be done to complete the project; and
(d) requires resources (e.g., people, materials) to complete the work.
Answer:
Project goal
The goal of the project is to organize a grand event for the opening of a remodeled mall. At the early stage of ideation of the shopping mall concept some major factors were missing. Thus, with the changing time it becomes important for the project manager to incorporate some technical, operational and functional changes in the mall.
In order to promote the shopping stores, food court and cinema hall in the shopping mall the project manager has ideate to organize a grand opening ceremony.
The grand opening ceremony will make the consumers familiar to the system and service operation activated by the mall community. The goal of the project is to focus on the details event and all its instances.
2. Project objectives
The objectives for this project are as follows:
To organize a grand opening event for the remodeled mall to attract the consumers
To let the consumers know about the security brief and public liability insurance
To promoting all the new stores
3. Structure of the project
In order to structure the event management program following are the important factors must be considered and maintained:
Key project objectives and their measures
Project planning and budget
Traffic management and security management
Contract details with the suppliers and all entertainers
Promotional events and marketing
Public liability insurance and risk management
In order to manage this project the above mentioned factors are needed to be individually analyzed and managed. In other words project initiation, planning, execution, control and closure are the phases will be followed to meet the success factors.
4. Key consumers of the project
The key consumers for this project are owners of the stores, food court owners and owners of the cinema hall. The service of the mall should be structured in such a way so that it can attract the consumers more than the other competing shopping malls.
5. Stakeholders for the project
5.1 Stakeholder matrix
Name of the stakeholders
Roles
Responsibility
Impact on the project
Project manager
Internal
To control and monitor the organized event for promoting the remodeled shopping mall.
High
Finance manager
Internal
The finance manager is responsible to organize the event in such a way so that it can cover all the objectives within the estimated budget.
Positive
Marketing and sales manager
Internal
To promote the garment stores, cinema hall and all other food preparing delivering stores. In addition to this, they should also focus on the availability and affordability of the products.
Medium
Operation manager
Internal
To check that whether all operations are running well or not. Then based upon gathered feedback the internal operational changes are to be incorporated
Medium
Sponsors
External
Depending on the requirements and object of the project sponsors should invest capital.
6. Project Plan
Task Name
Duration
Start
Finish
Predecessors
Resource Names
Cost
Project schedule
95 days
Thu 10/25/18
Wed 3/6/19
$711.00
Project initiation phase
34 days
Thu 10/25/18
Tue 12/11/18
$192.00
Preparing venue for the event
10 days
Thu 10/25/18
Wed 11/7/18
Operation manager
$32.00
Hiring equipments (tables, chairs, audio visuals)
12 days
Thu 11/8/18
Fri 11/23/18
2
audio and visual affects [1],Other equipments [1],Project manager
$90.00
Preparing event budget
12 days
Mon 11/26/18
Tue 12/11/18
3
Project manager
$30.00
Listing the entertainers and performers
12 days
Mon 11/26/18
Tue 12/11/18
3
project sponsor
$40.00
Project planning phase
17 days
Wed 12/12/18
Thu 1/3/19
$147.00
Preparing VIP guest list
6 days
Wed 12/12/18
Wed 12/19/18
4
Operation manager
$32.00
Interior decoration of the venue
6 days
Thu 12/20/18
Thu 12/27/18
5,7
Interior decorator
$20.00
Catering arrangement
2 days
Fri 12/28/18
Mon 12/31/18
8
caterer
$30.00
Permit fees and security fee allowance
3 days
Tue 1/1/19
Thu 1/3/19
9
Finance manager, project sponsor
$65.00
Project execution phase
36 days
Fri 1/4/19
Fri 2/22/19
$310.00
Opening speech preparation for the chief guest
6 days
Fri 1/4/19
Fri 1/11/19
10
Operation manager ,audio and visual affects [1]
$72.00
Proximity to public transport
5 days
Mon 1/14/19
Fri 1/18/19
12
marketing and sales manager ,project sponsor
$60.00
Operation licensing
3 days
Mon 1/14/19
Wed 1/16/19
12
Operation manager
$32.00
Project control phase
6 days
Mon 1/21/19
Mon 1/28/19
13,14
Project manager
$30.00
Car parking
6 days
Tue 1/29/19
Tue 2/5/19
15
Operation manager ,Other equipments [1]
$52.00
Technical connectivity
8 days
Wed 2/6/19
Fri 2/15/19
16
Operation manager
$32.00
Entry and exit point of the event
5 days
Mon 2/18/19
Fri 2/22/19
17
Operation manager
$32.00
Project closure phase
8 days
Mon 2/25/19
Wed 3/6/19
$62.00
Stakeholders signoff
3 days
Mon 2/25/19
Wed 2/27/19
18
Project manager
$30.00
Security surveillance
5 days
Thu 2/28/19
Wed 3/6/19
20
Operation manager
$32.00
Figure 1: Gantt chart for Grand Opening event of a remodeled mall project
(Source: Created by author)
Figure 2: Work Breakdown Structure for Grand Opening event of a remodeled mall project
(Source: Created by author)
References:
Andersen, S. S., Hanstad, D. V., & Plejdrup-Skillestad, K. (2015). The Role of Test Events in Major Sporting Events. Event Management, 19(2), 261-273.
Fleming, Q. W., & Koppelman, J. M. (2016, December). Earned value project management. Project Management Institute.
Kendrick, T. (2015). Identifying and managing project risk: essential tools for failure-proofing your project. Amacom.
Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.
Mir, F. A., & Pinnington, A. H. (2014). Exploring the value of project management: linking project management performance and project success. International journal of project management, 32(2), 202-217.
Van der Wagen, L., & White, L. (2018). Event management: For tourism, cultural, business and sporting events. Cengage AU.
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