BDKM2103 Introductory marketing Communication

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PURPOSE
The purpose of this assignment is to develop learner’s ability to evaluate the marketing communication strategy adopted by an organisation.
 
REQUIREMENT
Choose an organisation that you are familiar with.  Evaluate how the creative, execution and media strategies that have been implemented by the chosen organisation in any of its marketing communication programmes. Based on your findings, recommend ways to refine the creative, execution and media strategies with the aim to further improve the performance of its future marketing communication programmes.